Our Story

LUXE was founded in 2020 with a simple mission: to create a space where fashion, beauty, and lifestyle content could coexist in a thoughtful, accessible way. What began as a small passion project has grown into a community of readers and contributors who share a love for aesthetics, self-expression, and mindful living.

We believe that style is personal and that everyone deserves access to inspiration, information, and ideas that help them express themselves authentically. Our content is created with intention, focusing on quality over quantity and substance over fleeting trends.

Our Values

• Authenticity: We share genuine experiences and honest opinions.
• Inclusivity: We celebrate diversity in all forms and strive to create content that resonates with people from all backgrounds.
• Sustainability: We promote conscious consumption and highlight brands and practices that prioritize environmental responsibility.
• Creativity: We approach fashion and lifestyle as forms of creative expression and encourage our readers to do the same.

Meet the Team

LUXE is brought to you by a small team of writers, photographers, and creatives who are passionate about sharing their expertise and perspectives. Each team member brings a unique background and set of interests to the table, resulting in a diverse range of content that reflects the multifaceted nature of modern life.

Emma Johnson - Founder & Editor-in-Chief

With a background in fashion journalism and a degree in Media Studies, Emma founded LUXE to create the kind of publication she always wanted to read. She oversees the editorial direction of the site and contributes articles on sustainable fashion and industry trends.

Alex Chen - Beauty Editor

A licensed esthetician and beauty enthusiast, Alex brings expert knowledge and a critical eye to all things skincare and makeup. They're particularly interested in clean beauty and accessible self-care routines.

Maya Patel - Travel & Lifestyle Writer

An avid traveler who has visited over 30 countries, Maya shares destination guides, packing tips, and cultural insights. She also covers topics related to mindfulness, productivity, and creating meaningful spaces.

Join Our Community

LUXE is more than just a blog—it's a community of like-minded individuals who appreciate the art of living well. We invite you to join the conversation by subscribing to our newsletter, following us on social media, and sharing your thoughts in the comments section.

Thank you for being part of our journey. We're excited to continue growing and evolving with you.